New marketing for social and economic progress - and Marketing's contributions to the firm and to the society : combined proceedings of 1974 Spring and Fall conferences, held in Montreal, April 15-18 and Portland, August 11-14
- Författare
- (Edited by Ronald C. Curhan.)
- Genre
- Konferenspublikation
- Språk
- Engelska
| Förlag | År | Ort | Om boken | ISBN |
|---|---|---|---|---|
| American Marketing Association | 1975 | USA, New York | 720 sidor. diagr., tab. |